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Home > No-Kill Shelters Explained
This page explains how Maddie's Fund defines no-kill, and how the foundation plans to help guide the nation to the no-kill goal.

Q. The term no-kill is frequently bandied about, but what exactly is it?

A. As much as anything, no-kill is a rallying cry; a slogan that defines a movement. The term no-kill clearly and powerfully protests the status quo, that being the killing of millions of savable animals in our nation’s animal shelters every year. At the same time, it describes a new approach to animal sheltering and a new commitment to saving lives within animal welfare organizations.

Maddie's Fund
No-Kill FAQ
Q. How does Maddie’s Fund define no-kill?

A. Maddie’s Fund agrees with the generally accepted definition used by no-kill shelters. That is, no-kill means saving both healthy (adoptable) and treatable dogs and cats, with euthanasia reserved only for non-rehabilitatable animals.

Q. The proclaimed goal of Maddie's Fund is to take the nation no-kill. How do you plan to do that?

A. We want to start by ending the problem described as "too many pets, not enough homes."To do this, we increase the demand for shelter dogs and cats and reduce the supply being born. Maddie's Fund is financially supporting collaborative community projects that build the programs and infrastructure necessary to ensure that new homes are available for every abandoned dog and cat who is immediately ready to be placed. Programs might include adoption outreach, new marketing strategies, advertising, events and promotions that put the animals in front of the adopting public. Even changes like longer hours, lower adoption fees or adoption incentives can help build a broad new base of adopters. At the same time, we are financially investing in efforts that dramatically reduce the supply of unwanted pets through aggressive spay/neuter programs. By working diligently on both sides of the equation, both demand and supply, Maddie's Fund plans to leverage its lifesaving investments.

When we reach the juncture where healthy (adoptable) shelter animals can be guaranteed a home throughout the nation, Maddie's Fund will then focus its resources on funding programs to rehabilitate the sick, injured and poorly behaved , knowing that when these animals are whole again, there will be a home waiting for them.

Q. What are the benefits of an adoption guarantee?

A. An adoption guarantee gives a community confidence that an animal shelter is truly a shelter, that is, a respite on the way to a new loving home. When this happens, the community becomes an active partner in saving lives. For example: Maddie’s Fund believes that many people who abandon their animals on the streets do so because they fear their family pet will die if surrendered to an animal shelter. This, then, starts a negative cycle, a cycle that starts with the perception the animal will die, which leads to people’s fear of using the shelter, which leads to abandonment on the street, which puts the animal at risk of injury, illness and uncontrolled breeding. Then, when the animals are impounded as sick and injured strays, they’re killed at animal control. With an adoption guarantee that says no healthy (adoptable) cat or dog will die in any community shelter, you break the cycle. People who find lost animals, who no longer want their animals or who can no longer keep their animals can have the confidence to bring them into the shelter, knowing these animal lives will be saved. They won’t abandon them on the street or leave them tied up in the backyard. And these healthy animals can then be placed, which then reduces shelter deaths and euthanasia costs.

Q. Getting back to the term, "no-kill". It implies that those who practice it are good and those who don’t are bad. Isn’t this divisive in the animal welfare community?

A. Many animal control agencies and traditional shelters feel that no-kill makes them look like villains because they kill animals. Those who kill for merciful reasons shouldn’t be made to feel bad about doing this necessary and important job. But when killing is used as a management tool to deal with an "animal surplus," it’s easy to see why the term no-kill might be uncomfortable. Many traditional shelters feel so threatened by the term, they’ve gone on the attack to squelch it. They fear that if the public hears no-kill and believes it’s possible, the community will demand it of their local shelters. The bottom line is, the no-kill movement represents a paradigm shift, a revolution, if you will, in the way we consider and treat companion animals. No-kill shelters have chosen a path different from traditional shelters. Their priority is on life, and they refuse to sacrifice an animal because society says there are too many. It’s a commitment that directs organizational policy. And when a minority movement like this gains momentum, those who are put in the position of having to defend the status quo fight back. The inevitable result is ruffled feathers. But the term no-kill has truly come to stand for an important principle and it’s not going to go away.
  1. No-kill boosts adoptions. Staff in no-kill shelters hear it every day. "I came to your facility to adopt because you don’t kill animals here." Just as a growing number of people buy only organic produce or dolphin safe tuna, there is a growing segment of society that wants to express deeply held values and beliefs by focusing the search for a companion animal on no-kill shelters only. Other people go only to no-kill shelters because traditional shelters make them feel guilty and depressed. "It really troubles me to see all of those sad eyes and know that if I don’t adopt, the animal will probably die" is commonly voiced.
  2. No-kill attracts and retains more volunteers. In an impersonal world where people feel more and more isolated, there is a greater longing for connection. The love given to volunteers by shelter cats and dogs can provide that connection. But it’s a devastating blow to fall in love with an animal only to find out he didn’t make it to a loving home. Severing attachments is never easy and to voluntarily go through it over and over is not something most people are willing to do. No-kill shelters are able to attract and retain a high volume of volunteers because people know that the animals they fall in love with will be adopted and cherished for life.
  3. No-kill improves staff morale. Imagine a working environment in which 50% of those around you die every day. In wartime, that may be inevitable. But an animal shelter isn’t a war zone and animals aren’t dying for a noble or just cause. Killing adoptable and treatable animals is debilitating and demoralizing for the people who have to do it. The real irony is that people chose to work at shelters because they love animals and want to help them. To then have to kill them is devastating. Killing creates stressed out employees and high turnover among the rest of the staff as well.
  4. No-kill generates greater community support. Just as our society is no longer willing to abide by racial discrimination and gender inequality, we’re also becoming far less tolerant of the mass killing of our best friends and family members. In many communities, there is a very real bias in support of life-saving programs and policies. This translates into greater political, corporate, philanthropic, business and volunteer support of no-kill programs.
  5. No-kill creates better alignment with charitable mission. In general, animal welfare organizations want to improve the health and well-being of companion animals. Articles are written on pet safety (keep the cat indoors), pet health (vaccinations and spay/neuter) and pet identification. Pet legislation is advocated, animal cruelty prosecuted. Efforts are made to save lives. But when humane societies and spca’s kill adoptable and treatable animals, there’s a troubling disconnect between what the organizations want to do and what they actually do in practice. By saving all of the adoptable and treatable cats and dogs, no-kill shelters are able to fulfill their lifesaving mission. Oftentimes they are even able to reach out beyond their own facilities to help other community shelters save lives as well.
  6. No-kill enhances image. Remember the commercial that said, "image is everything"? In the not-for-profit sector, there is a lot of truth to the statement. A positive image helps attract donations, volunteers and community support. A good image is not just built on the accomplishment of good works but on how well the accomplishment lines up with the charitable mission. Once again, by saving all of their adoptable and treatable cats and dogs, no-kill shelters are able to demonstrate to their communities that they are achieving their lifesaving mission and goals which then enhances the organization’s reputation of worthiness and success.
  7. No-kill sharpens and increases management skills. When killing is an option, it’s tempting to use it as a mechanism for population management. When killing is not an option, creative solutions simply must be found to find a home for a 14-year-old canine or a shy kitty that hides when adopters come to see her. Solving these problems builds staff communication, camaraderie and cohesiveness since everyone from the executive director to shelter operations manager, the kennel attendant to the dog trainers must work together to find a way to get the animal a loving home.
  8. No-kill generates more funding. People who love animals want to donate their money to agencies that save animals, not to facilities that kill them. Those who can clearly articulate their no-kill mission, demonstrate they’re saving lives, and effectively tell their story to the entire community will find a reservoir of caring individuals willing to commit financial resources to help. And no matter how small the no-kill shelter is, the fact that the animals are saved sends the message that the organization is a winner - and people want to financially reward success.
  9. More income=more organizational options. As donations increase, shelters have more options. They can add groomers and behaviorists to boost adoptions. They can add spay/neuter, adoption or public awareness outreach. The list goes on and on. And as more programs and services are added and more lives are saved, a track record of success is proven and revenue increases even more.
  10. Establishes eligibility for a Maddie's Fund grant. Maddie’s Fund financially supports no-kill shelters only, those agencies who find homes for and provide comprehensive medial and behavioral care to all adoptable and treatable animals in their care. Maddie’s Fund grants are designed to help no-kill organizations create a delivery system of programs and services that will eliminate the deaths of adoptable cats and dogs community wide, within 5 years.


 
 
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